In February 2025, WOOW Hub directed the inaugural OdiseIA4Good Hackathon, an international event dedicated to leveraging Artificial Intelligence (AI) for the benefit of vulnerable groups. Organized by OdiseIA, a nonprofit observatory focused on the social and ethical impact of AI, and supported by Google.org the hackathon took place at Fundación Pablo VI in Madrid, with the esteemed patronage of H.M. King Felipe VI.
In its first edition, OdiseIA4Good added the support of prestigious companies and institutions such as CEU San Pablo, Ministry of Digital Transformation, Telefónica, Inter-American Development Bank, Red.es, among others, bringing together experts, entrepreneurs, students and organizations committed to the responsible development of artificial intelligence.
The event featured a distinguished jury and mentors, including:
- Carme Artigas, Co-Chair AI Advisory Body, United Nations.
- Aleida Alcaide, Director General of AI, Government of Spain.
- Manuel Ruiz del Corral, Deputy Director of Digital Economy, Madrid City Council.
- Virginia Carcedo, Secretary General, Fundación ONCE.
- Joaquina Salado, Head of AI Ethics, Telefónica.
- Mayte Ledo, Strategy Director, Bank of Spain.
- Bas Wouters, Global CEO, Cialdini Institute.
The measurable event data are:
+40 impacts in the press with +20 million users reached.
+30 national and international speakers.
+300 attendees.
+25 projects developed.
+40 partners.
+500.000 € ROI in visibility and brand image.
About this project:
- https://efs.efeservicios.com/video/finaliza-madrid-hackathon-internacional-colectivos-vulnerables/7001444264
- https://www.larazon.es/sociedad/odiseia4good-inteligencia-artificial-servicio-que-mas-necesitan-p7m_202501286798b4dbe95c0600017c1420.html
- https://www.levante-emv.com/tendencias21/2025/02/06/maraton-ideas-aplicar-inteligencia-artificial-114047260.html