Before you solve a problem, you have to understand it.
We audit organisations, businesses, brands and systems to identify what works, what holds back their results and what needs to change.
Diagnoses that lead to decisions.
An audit should not simply describe a situation. It should identify causes, assess implications and provide a solid basis for action.
Our processes bring together data analysis, research, critical thinking and specialist knowledge.
Six audits. Each with its own studies.
You can commission the full audit or only the studies you need. Open each one to see what it includes.
01Critical thinking audit
A structured assessment of an organisation's ability to analyse, question and make well-founded decisions, identifying thinking patterns, cognitive limitations and areas for improving the quality of reasoning.
Includes · 6Organisational reasoning quality diagnosisDecision-making studyStudy of cognitive biases in the organisationOrganisational culture studyProblem-solving processes studySkills study
Critical thinking audit
A structured assessment of an organisation's ability to analyse, question and make well-founded decisions, identifying thinking patterns, cognitive limitations and areas for improving the quality of reasoning.
Organisational reasoning quality diagnosis
Analysis of the level of rigour, coherence and consistency in internal thinking processes, establishing how arguments are built, data is interpreted and decisions are justified.
Decision-making study
An examination of how decisions are made in the organisation, identifying criteria, processes, the people involved and the degree of alignment with strategic objectives.
Study of cognitive biases in the organisation
Identification of individual and collective biases that affect judgement and decision-making, assessing their impact on strategy, culture and results.
Organisational culture study
Analysis of the values, behaviours, internal dynamics and informal systems that shape how the organisation operates and how decisions and changes are adopted.
Problem-solving processes study
An assessment of the methods and approaches used to tackle challenges, identifying levels of structure, creativity, effectiveness and capacity to learn.
Skills study (soft skills and thinking)
Analysis of key team competencies (critical thinking, communication, collaboration, analysis), identifying gaps and development opportunities.
02Business audit
A comprehensive assessment of the business model, operations and performance to identify strengths, weaknesses, risks and growth opportunities.
Includes · 3Business model diagnosisMarket studyCompetitor study
Business audit
A comprehensive assessment of the business model, operations and performance to identify strengths, weaknesses, risks and growth opportunities.
Business model diagnosis
Analysis of the logic by which value is created, delivered and captured, assessing its viability, coherence and ability to adapt to the context.
Market study
Research into the competitive landscape, trends, demand and market behaviour to identify strategic opportunities.
Competitor study
A comparative analysis of direct and indirect competitors, assessing positioning, value proposition, strategies and competitive advantages.
03Marketing audit
An overall assessment of marketing strategies, channels, activities and results, identifying inefficiencies and opportunities for optimisation.
Includes · 4Marketing strategy diagnosisMarket segmentation studyCustomer journey studyPositioning study
Marketing audit
An overall assessment of marketing strategies, channels, activities and results, identifying inefficiencies and opportunities for optimisation.
Marketing strategy diagnosis
Analysis of the coherence, focus and effectiveness of the marketing strategy in relation to business objectives and brand positioning.
Market segmentation study
Identification and definition of audience segments based on demographic, behavioural and psychographic variables, to optimise targeting and the value proposition.
Customer journey study
A detailed analysis of the customer's path through their interactions with the brand, identifying touchpoints, friction and opportunities for improvement.
Positioning study
An assessment of how the brand is perceived in the market against its competitors, identifying distinctive territories and areas of opportunity.
04Digital audit
An assessment of the digital ecosystem (channels, assets, technology and data) to establish its performance, coherence and alignment with strategy.
Includes · 6Digital maturity diagnosisPerformance studyUser experience studySEO, SEM and GEO studyDigital channels studyUsability study
Digital audit
An assessment of the digital ecosystem (channels, assets, technology and data) to establish its performance, coherence and alignment with strategy.
Digital maturity diagnosis
Analysis of the level of technology adoption, digital capabilities and organisational culture, establishing the degree of maturity and the areas for development.
Performance study
An assessment of the performance of digital assets and campaigns through key indicators: traffic, conversion, engagement and ROI.
User experience study (UX research)
Research into users' behaviour, needs and perceptions when interacting with digital products or services.
SEO, SEM and GEO study
Analysis of visibility on search engines and digital platforms: organic ranking (SEO), paid campaigns (SEM) and presence in LLMs (GEO).
Digital channels study
An assessment of the digital channels and platforms the organisation uses, analysing their suitability, coherence and effectiveness.
Usability study
Analysis of the ease of use, accessibility and efficiency of digital interfaces, identifying barriers and opportunities for improvement.
05Brand audit
A comprehensive assessment of a brand's identity, positioning and perception across its different touchpoints.
Includes · 4Brand identity and perception diagnosisBrand awareness studyBrand perception studyOnline and offline reputation study
Brand audit
A comprehensive assessment of a brand's identity, positioning and perception across its different touchpoints.
Brand identity and perception diagnosis
Analysis of the coherence between the defined identity (what the brand says it is) and the actual perception (how its audiences understand it).
Brand awareness study
Measurement of the level of brand recognition and recall in its target market.
Brand perception study
Analysis of the associations, attributes and emotions that audiences link to the brand.
Online and offline reputation study
An assessment of the brand's public image and standing in digital and physical environments, identifying risks and opportunities for improvement.
06Content audit
An assessment of the content ecosystem (formats, channels, messages and performance) to establish its coherence, quality and effectiveness.
Includes · 2Content strategy diagnosisVisual and verbal identity study
Content audit
An assessment of the content ecosystem (formats, channels, messages and performance) to establish its coherence, quality and effectiveness.
Content strategy diagnosis
Analysis of the planning, objectives, narrative and execution of the content strategy, identifying opportunities for optimisation.
Visual and verbal identity study
An assessment of the brand's graphic and verbal elements (design, tone, style, language) to ensure coherence, differentiation and strategic alignment.
What is left on the table.
Executive reports
Findings, evidence, diagnosis and conclusions.
Analytical maps
Processes, relationships, problems and opportunities, mapped out.
Workshops
Sessions to test ideas, set priorities and align teams.