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Curate. Think. Transform.

The WOW3 Method is our proprietary framework for the critical curation of information. It brings together critical thinking, digital intelligence and strategic narrative to select, analyse, validate and transform information into useful knowledge.

Why it exists

Access to information does not guarantee its quality.

The overabundance of content, disinformation and the biases of automated systems make it hard to tell what matters from what does not.

WOW3 introduces a structured process to evaluate sources, contrast perspectives, understand context and draw conclusions.

It combines technological capability and human reasoning to improve the quality of content and of the decisions that rely on it.

Origins

From content curation to critical curation.

WOW3 does not start from scratch. It builds on more than fifteen years of research into content curation and extends it for an environment shaped by disinformation and artificial intelligence.

2009Bhargava

The content curator is born: someone whose job is not to create more content, but to make sense of what others create.

2010Reig

The curator as a “critical intermediary of knowledge”, able to separate the wheat from the chaff.

2011Bhargava

Five models of curation: aggregation, distillation, elevation, mashup and chronology.

2013Guallar and Leiva-Aguilera · Posada

Curation as a professional system of search, selection, characterisation and dissemination. And as a creative act, in the manner of an art curator.

2014Leiva-Aguilera and Guallar

The 4 Ss: Search, Select, Sense making and Share. With big data, searching, selecting and sharing become automated; making sense remains human.

2015Deschaine and Sharma

The 5 Cs of digital curation make critique an explicit phase: evaluating and discriminating.

2016Kortelainen

Information literacy becomes part of curation.

2022Guallar and López-Borrull

“Curating the lie”: disinformation demands verifying, validating and deciding what not to curate.

TodayWOW3 Method

Critical curation through the combination of human + AI: technology expands analytical capacity and human judgement decides what is reliable, what matters and what to do.

What WOW3 adds

Curation selects. WOW3 questions.

Reference models such as the 4 Ss or the 5 Cs set out what to search for, select and share. WOW3 turns each phase into a critical examination: it verifies, contrasts, contextualises and anticipates consequences before concluding.

DimensionClassic curation asksWOW3 asks
Source

Is it relevant?

Is it reliable? Where does it come from, when was it published and has it been manipulated or generated by bots or AI?

Of
Sender

What does it say?

Who is saying it, with what track record, credibility and possible conflicts of interest?

What · Who & How
Perspective

Does it fit the topic?

What would someone who thinks the opposite say? Is it confirmed by official or primary sources, not just digital ones?

Or
Audience

Will my audience care?

How does it affect them, in what context, and who else does it reach?

Whom
Context

Where do I share it?

How do timing and channel transform the message? Do they amplify it or distort it?

When · Where
Value

Is it well presented?

Does it add real value, and will it still be true tomorrow?

Optimize
Consequences

Not considered.

What emotional, ethical, legal or polarising effects could it have?

Which
Outcome

Share.

Decide: three well-founded tactical actions.

Three
The ten steps

Ten questions. Three actions.

The ten questions form the W·O·W sequence three times over (What, Of, Whom · Who & How, Or, When · Where, Optimize, Which) and end in Three, the 3 in WOW3: synthesising the analysis into three tactical conclusions or actions.

WOW3 at WOOW Hub

A methodology that runs through everything.

Detect

Guides the identification and selection of relevant information.

 Decode

Strengthens critical analysis, source comparison and interpretation.

 Decide

Helps draw conclusions, evaluate alternatives and set priorities.

 Deliver

Provides criteria to structure and communicate knowledge and turn it into results.
Applications

From individual knowledge to organisational intelligence.

Research and analysis

Critical evaluation of information and comparison of evidence.

Strategic consultancy

Problem analysis, argumentation and better decisions.

Communication and content

Well-founded narratives, specialist content and editorial systems.

Training

Critical thinking, information curation and the responsible use of technology.

Artificial intelligence

Reviewing, validating and cross-checking AI-generated content.

Academic foundations

Key references.

The literature on which critical curation and the WOW3 Method are built.

  1. 01

    Bhargava, R. (2009). Manifesto for the content curator: The next big social media job of the future? The Influential Marketing Blog.

  2. 02

    Bhargava, R. (2011). The 5 models of content curation. The Influential Marketing Blog.

  3. 03

    Reig, D. (2010). Content curator, intermediario del conocimiento: nueva profesión para la Web 3.0. El caparazón.

  4. 04

    Posada, M. F. (2013). Curaduría de contenidos digitales: un potencial para la educación y el aprendizaje. Virtual Educa 2013.

  5. 05

    Leiva-Aguilera, J. y Guallar, J. (2014). Las 4S's de la Content Curation: estudio de caso (I).

  6. 06

    Kortelainen, T. (2016). Information literacy competencies as part of content curation. ECIL 2016, Springer. doi:10.1007/978-3-319-52162-6_30

  7. 07

    Hernández-Campillo, T. R. et al. (2018). La curación de contenidos científicos: una herramienta para la gestión informativa en los docentes universitarios. Revista Publicando, 5(14), 258-272.

The difference is not having more information.

It is knowing what to do with it.

Apply WOW3 in your organisation